Hardee's Fast Food Chain Launches an Apologetic Ad Campaign

Hardee's has launched a new ad campaign that offers a no wholes barred apologetic approach for its past failures including poor service, bad food, and confusing menu. The new tagline for the campaign is, "It's how the last place you'd go for a burger will become the first."

In addition to that apologetic approach, Hardee's also announcing new "Thickburgers" that will be in 1/3, 1/2, and 2/3 pound sizes. If you thought McDonald's burgers had a lot of calories, these have well over 1,000 calories per burger. Is that something to get excited about?

by Steve Hall    Jun-24-03    

The Media Versus Creative Argument...Again

Tig Tillinghast, writing in a MediaPost article, has come to the conclusion that media people are boring (as compared to creative types) not because they crunch numbers all day but because there are only a finite number of media outlets on which they can actually crunch.

Creative is creative. Media is asked to be creative. But media is limited by the "available creativity" of the big corporations that provide that channel for media creativity to occur. It's conundrum.

by Steve Hall    Jun-24-03    

Advertising Makes Its Way Into Your Town

In this New York Times Article, Stuart Elliot examines how municipalities around the country are turning to advertising to rescue their sagging budgets. From logo-emblazoned police cars to the sponsorship of zoos, ad creep is making it's way into towns across America. Not everyone is happy about it.

"We call it the city-for-sale phenomenon," said Gary Ruskin, the executive director at Commercial Alert in Portland, Ore., an organization dedicated to fighting what he terms ad creep. "Every one of these is a victory of crass commercialism over local values."

"Places like parks are intended to be sanctuaries from the more noxious aspects of our commercial culture, refuges from the hustle and bustle of marketing," he added. "Instead, they're now degraded into huckstering, up for bid to the corporations with the deepest pockets."

Other towns see it as a needed source of revenue.

"Oh, almost every day I get a call from a city that wants to know what we're doing," said Mary Braunwarth, the development director for the City of San Diego. "I wouldn't say that in a perfect world we wouldn't do this, and it's not a panacea," she said. "But if done correctly and appropriately, it can bring in revenue to pay for existing activities or for new programs that would be difficult to fund."

Is this a good thing or a bad thing? Do you want your police cars covered with logos so you don't have to pay higher taxes or would you rather pay more to keeps ads out of yout town?

by Steve Hall    Jun-24-03    

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