As some of you know, I am involved with another site called MarketingFix. It is a "thin-media" venture focused on Internet marketing I launched back in October with Rick Bruner, Olivier Travers, John Engler, and Robert Loch.
MarketingFix's tagline is "independent marketing news...until we sell out". Well, we did. And we sold out to a very well known gentleman in the Internet community, Andy Bourland, co-founder of Clickz. We are very pleased with the deal and look forward to the official launch of the new entity on July 1.
The new company will be called Up2Speed (not live yet) and will continue to offer coverage of internet marketing news but with a whole host of added features and services. You can read more about the deal here on MarketingFix in a post by Rick Bruner and here on Bourland.com directly from the mouth of our new boss.
Oh, there's also a little scandal going on about how we got scooped too. All very interesting. See you July 1 over at Up2Speed.
The U.K. Ad Watchdog has banned a dance company's ad campaign due to complaints. It was banned not because the dancers in the ad are nude but because they are not nude when they perform. People expected to see nude dancer as advertised and are calling the campaign misleading "because the images did not resemble the actual performance".
You can't win either way, I guess.
After PETA gave Alexander a tour of the so-called horrible conditions under which KFC raises their chickens, Alexander was, himself, horrified. Although he told KFC "I am Your Ally", KFC decided to dump him as spokesman citing the lame reasoning that they need to go in a different creative direction.
Yes, it would be hard for any spokesperson to be convincing in an ad campaign once they have seen all those supposedly headless chickens running around in their own excrement.
This one's pretty funny. It's for Sony's new MD Walkman.
Courtesy of TTR2
CJ Fraleigh, GM's executive director of advertising, says its "absolute adsurdity" for big media to think advertisers are going to continue to pay big increases in future television upfronts?
Huh? Where was he during this year's wad shooting fest?