On June 25, it was announced there will an additional Superbowl come this football season. 'Lingerie Bowl 2004' will be a pay per view event aired during halftime of the 2004 Super Bowl broadcast on February 1, 2004. Good thing. Most Superbowl halftime shows suck. This should be much more interesting.
The event will feature two teams of models in custom lingerie taking part in a 7 on 7 tackle football game. Nikki Ziering will be the quarterback of Team Dream and Angie Everheart will be quarterback of Team Euphoria.
This outta be good. Thanks to Apechild for finding this one.
In the Publishing world, there are titans and then....there is Hilary Clinton. See how Hilary dukes it out with Harry Potter here for the publishing limelight.
Bonnie Fuller, who joined Wenner Media in March 2002 and revitalized 'Us Weekly' has stepped down as Editor in Chief. In her tenure, the magazine's paid circulation grew 18.5% and single copy sales rose 55.2%.
Not surprisingly, tweens are tired of Britney. Tired of her short shirts and sexy look. Hard to believe but it is true. Tweens are shifting to new idols.
"Tweens began to realize that she's too commercial, not to mention too sexually charged," said Alicia Kolski, vice president of Amp Insights, the tween research arm of Alloy Marketing and Promotions. "Tweens are listening to artists for their talent or skill more so than for what they wear."
So who will take her place? It looks like the trend is towards the more wholesome look of the Olsen Twins and Hilary Duff. Although if the Olsen twins want to keep their wholesome images, they'll have to stop letting their thongs pop out.
Regarding the post below entitled, "Andy Bourland Buys MarketingFix", a new placeholder site is up at www.up2speed.com. You can go there and sign up for the daily newsletter that will begin publishing shortly after July 1 when Up2Speed officially launches. The focus of Up2Speed is online marketing news and resources. Check it out if you have an interest in that area.