Russian Beer Ad Ruled Too Hot for Television

There is an award winning ad for Tinkoff beer running in Russia that has been deemed a little too sexy for television and the country's advertising oversight body, the Anti-Monopoly Ministry has requested it be taken off the air.

"Due to the many letters received from people complaining about the nonethical character of this advertisement, the ministry on Tuesday instructed TV stations to avoid airing it," said Larisa Bulgakova, spokeswoman of the Anti-Monopoly Ministry.

Those in the Russian ad community don't see what the fuss is all about.

"There are no violations in it. A man, who is obviously over 35 years old, is surrounded by two beautiful women. There is no sex. It is all very chaste," said Vladimir Yevstafyev, president of the Russian Association of Advertising Agencies. "What is wrong with a naked body? Let's not be hypocritical. All kids are studying Greek sculptures in school, and none of those sculptures are wearing bras."

Good point. Watch the ad here.


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by Steve Hall    Jun-19-03   Click to Comment   
  

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