Those Botox Ads Don't Really Tell the Truth
David Lazarus, in his At Large column in Sunday's San Francisco Chronicle, gets to the heart of the new Botox ads. The ads themselves portray Botox as a harmless way to keep your youth. But, until you read the 3,500 word legal disclaimer that David calls to our attention.
It's not until you delve into the fine print that you learn Botox, otherwise known as botulinum toxin type A, a purified form of a deadly poison, 'contains albumin, a derivative of human blood.'
The small-print text adds that because of 'effective donor screening and product manufacturing processes,' there's only 'an extremely remote' chance that Botox users will be the recipients of blood-borne viral diseases.
Hmm, that's the kind of thing potential customers might have wanted to know a bit more clearly.
Don't you just love the honesty of those drug ads?