What's Up With Product Placement?

In a recent study by InsightExpress and MediaPost summarized in eMarketer, 80% of media planners think consumers notice TV product placements yet 46% of consumer say the placement leaves no impression on them. Now, that's a marketing quandary isn't it? All is not lost though as the studies also found only 11% of consumers leave them with a negative impression of the placed product.

Great. Pay a lot of money. Place a product. Leave no impression. Sounds like well spent marketing dollars to me!

by Steve Hall    Jun-16-03   Click to Comment   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.


Featured FREE Resource: