Kraft Changes Ad Strategy and Goes Healthy

Kraft has announced that it is changing its ad strategy to include anti child obesity initiatives. As part of this effort, in-school marketing will be greatly reduced.

What Kraft is really doing, according to this article is heading off potential law suits from fat people who blame food companies for their fatness. Just like the lady who sued McDonald's because her coffee was, oh my God, hot!

This is going to sound old fashioned but PEOPLE...it's starts in the home. Raise your children to eat the right way and they will. Yes, there is tons of bad food options out there but no one is forcing you to eat them. Why is it that no one these days wants to take responsibility for anything in their owns lives? Why is everything someone else's fault? No one is stuffing food down your throat. You are! Try this. You think you are fat, don't sue, stop eating! And don't give me that crap that you didn't know the food had a lot of calories in it.

What's up with people today that companies have to get so PC and and end up doing double talk like, "Gee, we're Kraft. We make Oreos. But don't eat too many because they will make you fat?"

Can anyone answer that for me?
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by Steve Hall    Jul- 2-03    




America's Next Top Model a Hit

I really thought this show was going to be a loser. I also thought Charlotte Churches movie would be a hit. Well, I'm two for two on those. Church's movie bombed and America's Next Top Model is gaining an audience and is up 20% in ratings since its debut on May 20. Who knew?

Tyra Banks and UPN have a semi-hit on their hands especially with the women 18-34 demo which is pulling in a 2.2 rating and a 7 share. Remember, this is UPN we are talking about so all numbers are relative. Has anyone actually watched this show? If so, comment here and let us know if it's really any good.
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by Steve Hall    Jul- 2-03    




Volkswagen Gets Cute With New Touareg Ad Campaign

Rather than pitting the new Touareg SUV against other SUVs, VW pits it against its own in a way that almost bashes the other models. Clever. Interesting. Different.
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by Steve Hall    Jul- 2-03    




In Defense of Advertising

Rick Bruner of Up2Speed refers to and comments on an essay written by Henry Copeland of BlogAds in response to some socialist who thinks all advertising should be banned. A good read.
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by Steve Hall    Jul- 2-03    




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