Bounty: Born Free and Crazy

The Bounty Lady from 7M Pictures returns. Check her out in the latest installment of the saga. Then, go back and watch all the other "commercials" she did. Weird.

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by Steve Hall    Jul- 7-03    




Red Lobster Shares The Love

Red Lobster is launching a new $60 million campaign today with the new tagline, "Share the Love."

"We view 'Share the Love' as much more than a campaign," said Edna K. Morris, the president of Red Lobster. "It's about sharing what's unique about Red Lobster. It's about an emotional connection, with each other and about a connection to seafood."

Love your lobsters, people. Read more here.
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by Steve Hall    Jul- 7-03    




Bad Beer Campaigns and Losing Line Extensions

Ad Age's Al Ries vents about Miller's failure with the Catfight approach to marketing the brand. Al thinks the "Miller Time" slogan has legs but only if properly executed. He also thinks, and I agree, that line extensions do more harm than good.
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by Steve Hall    Jul- 7-03    




Movieline Magazine Goes Lifestyle

Movieline Magazine has shifted gears. It's less about movies and more about the Hollywood lifestyle. It's now called Movieline's Hollywood Life.

"The name Hollywood Life makes the magazine so appropriate for so many [ad] categories," says MHL group publisher Audrey Arnold. "When we call on senior media directors, they say, 'I can clearly see the positioning of this book. There's nothing like it out there.' We're bigger than the other upscale books like Gotham and we're audited. We're an established player reaching the right people. And it's an affordable buy."
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by Steve Hall    Jul- 7-03    




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Television for Middle America

If you live in middle America and think everything you see on TV is all about the Left Coast and the Right Coast, there will soon be a new option for you. And if you are an advertiser clamoring for this audience, pay attention to this.

Doron Gorshein, former CNN VP, is launching a new cable channel called the America Channel. Who knows, maybe there is something between New York and LA.
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by Steve Hall    Jul- 7-03    




Beauty in a Truck Bucket

From this week's Ad Age TV Spots of the Week, we have a beautiful spot from SBC showing a bunch of truck buckets doing ballet. Also, this week, are spots from Maxim showing a woman getting mad at her lover because he gave her good sex; a humorous spot for Tufts Health plan from my home town agency, Gearon Hoffman (which Ad Age mistakenly calls GearHoffman); a race car analogy for Viagra; Karl Molone getting bugged by his kids for Walt Disney; Lions roaming a city for Monaro; a bunch of mechanics doing things non-mechanic for Toyota; and Nascar driver Matt Kenseth getting his wheels removed for Smirnoff Ice.
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by Steve Hall    Jul- 7-03    










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