Yes, Apple's Switch campaign is long finished but I stumbled across this site called Olde English. It's full of all kinds of video parodies including spoofs on Subway and Pregnancy kits. Check out these Apple spoofs and all kinds of other weird video spoofery.
Maybe you Olde English dudes could make me some ad spoofs?
There's advertorials, invertising, advergaming, dogvertising, adverblogging, blogvertising, and the list goes on. Now there's another one to add to the list. I'd like to call it "Bravertising".
Women's lingerie maker, Triumph International has what they call the Hanshin Tigers Bra, made in honor of the Japenese baseball team of the same name. So for all the Japanese women out there who are avid supporters of the team, they can now support themselves with a bra that integrates Truckee, the Tiger's mascot. It comes with matching shorts and a little tiger tail as well. Very cute.
Those Asians know how to have fun. Remember the SARS masks? Thanks to Tony Pierce for pointing me in this direction.
Hilary Duff is the new Ad Babe. She's cute. She's wholesome. She's not Britney. And she'll be featured in a new ad campaign from Hasbro breaking this week. The campaign will promote Hasbro's new VideoNow, a portable personal video player. Following that, Stuff by Hilary Duff, a new line of clothing and accesories will hit stores this Fall.
New Ad Babe, Duff, will also promote a Hilary Duff pre-paid Visa card for kids age 6-13 in the Fall as well. The girl is seriously busy. Apechild, maybe you need to add Hilary to your "Event Counter" like the Olsen Twins.
Flavour Advertising of Toronto has extended Bacardi's fun "On the Inside" bar theme to a television ad campaign. The agency took unscripted footage filmed in Canadian bars and created ads in a successful attempt to get away from canned looking liquor/beer ads.
Go to the site, click Enter, Creative, Television, then Bacardi White to view the commercials.
Magic Johnson has entered into a spokesperson deal with Ford Motor Company
Ford's Lincoln and Mercury units have signed basketball Hall of Famer Earvin "Magic" Johnson as its new spokesperson. The multi-year deal will include national broadcast and print ads. Financial terms were not revealed.
Magic will appear in ads for '04 model year vehicles, starting late this year. Young & Rubicam, Dearborn, Mich., will be the lead agency overseeing the partnership, but UniWorld, New York, Lincoln Mercury's African American AOR, will create the first advertising. Ford spent $146 million on media for its Lincoln banner in 2002, per TNS/CMR.
Johnson will principally support Lincoln vehicles, rather than the Mercury lineup in advertising. Darryl Hazel, president of Lincoln Mercury, said Johnson was chosen because, "He's an icon of American culture. He appeals to a wide range of people." Hazel said Lincoln Mercury isn't using Johnson merely as a promotional image. "It's a true partnership," he said, adding that Johnson has expressed interest in buying into some dealerships as well. "It's being explored," he said.
Jeff Bercoviki of MediaLife reviews the August isses of Playboy, one of the first under the helm of new editor, James Kaminsky. He doesn't like it much:
"For the past couple decades, it has been like the middle-aged swinger at the party, sure that his leisure suit and mustache are the ticket to picking up chicks, unaware that he has become something of a joke.
Now imagine if someone were to take that middle-aged guy, slap a backwards baseball cap on his comb-over and swap his polyester trousers for baggy Levi�s.
That pretty well summarizes what James Kaminsky, Playboy�s new editorial director, has done since taking over last fall."
Ouch! I think I'll stick with Maxim.
MTV will launch its new ad campiagn for MTV2 with the tagline, "It's not MTV, it's MTV2". Trying to not look like an actual commercial, the spots portray a fake TV show with a plastic baby doll voiced by a grumpy dude and controled by a guy moving it's arms. The campaign will run for five weeks beginning next month on DirecTV and Dish Network systems as well as local cable and broadcast.
Many magazines don't like to co-brand because sometimes it devalues their primary brand. Well, Maxim isn't thinking that way and we should all get ready to see Maxim and their logo everywhere. Maxim will have TV specials, cell phone services, hair cream, chairs, sheets, towels, etc. Could they maybe put the cover models everywhere too?