Recently, it seems the ad industry has gone all puritanical after the Miller Lite Catfight spots and successive imitators ended their runs. But, the industry being what it is, that little hiatus didn't last very long. In this week's Ad Age TV Spots of the Week, the sex and boobs are back. The sex is back with Beyonce waddling her big ol booty (and damn, it's definitely a nice one) in front of a drooling gas station attendant for Pepsi. And the boobs are back with a teenager cleaning her hands in a way that intrigues her date's parents as they com ein the house. Oh, and let's not forget the grand daddy of it all. Hugh Hefner and a couple of bunnies tell skater dude to get out of the pool in a spot for the X Games.
And the other spots this week? I never got to them. Too busy with Beyonce. You let me know how they are.
Bob Garfield calls the Annika Sorenstam KFC television commercial the "latest egregious example of a clueless marketer chasing transitory celebrity without any thought whatsoever to relevance, of which Sorenstam's casting reflects almost none."
He doesn't stop there hoping KFC will see the light and position itself properly as "the perfect bucket of death-on-a-wishbone for a luscious, cardiovascularly incorrect food orgy"
Now that's my kind of ad review!
Paris Hilton, New York celebutante, on Wal-Mart:
"I went to Wal-Mart for the first time. I always thought they sold wallpaper. I didn�t realize it has everything. You can get anything you want there for really, really cheap."
Welcome to the real world, Paris.
A new magazine entitled Drill will launch its debut issue in October. The magazine is a Maxim-style men's magazine written for the military audience. If this story wasn't from the New York Times then I'd have to say this is a total spoof. It seems ridiculous. But then, military men are men too. Why should they be left out of the Maxim-ization of magazines. Of course, they could just go buy Maxim. Why do they need another?
"Drill will be a humor-oriented adventure title," said Editor in Chief Lance Gould, a former feature writer for The Daily News. "It is designed as a lifestyle magazine for people who serve in the military. You won't see a 'tank of the month' or a section on how to accessorize your rifle."
The magazine is published in Britain which raises some contention from the other military focused magazine, Leatherneck. Editor and Colonel Walter G. Ford says, "If somebody sent me a free copy, I might take a look at it. I don't see where it would be relevant. Why would I pick up a magazine owned by a British company and think that they know anything about the Corps?"
Let the battle of the leatherheads and Drill babes begin.
You know a trend is done when the original trend gets spoofed by the big companies that started the trend. Heineken is doing this with their new "Rooftop" television spot that features three beer babes in an over the top salute the Miller Lite's Catfight and other beer babe spots.
Check out Heineken's other campaign called The Heineken Headline Hoax in which people can create their own headlined articles featuring their friends.