Adrants Site Feature Update

There have been a lot of changes on Adrants lately so a summary is in order.

Navigation

Most site navigation links are at the top under the Adrants logo. These include links to an About page with information on the site, a Contact page to contact Adrants, a newsletter page to subscribe to the Adrants newsletter, an Archives page to view past articles, an RSS page to feed Adrants directly into your newsreader, and a Search page to perform searches on the site.


The Right Hand Column

This area is filled with advertising related news and events. These include Advertising Headlines containing hand-picked news stories and links. This section also has its own rss feed and archive. The Online Advertising Headlines section contains stories pulled from Up2Speed, a web site focused on Internet marketing. The Sponsored Links section has text ads for site sponsors. Please check them out if you are interested. Sponsored links are also on the top of the page as well. The Advertising Events section contains related industry event listings. The Advertising Sites section has links to advertising news web sites. The Advertising Weblogs section has links to weblogs that discuss various aspects of advertising. The Advertising Resources section contains links to myriad websites full of advertising related facts, figures, and other data.

The Google Advertising News section links to predefined Google news searches. For example, click on "advertising" and you will be linked to advertising stories on Google's news page. The Feedster Advertising Feeds section, similar to the Google Ad News section, provides pre-selected search terms for weblog entries. For example, click on "ads" and you will be taken to a search results page with listings of weblogs that cover the topic of "ads". The Worthy Weblogs section contains links to other weblogs you might find of interest. They are not necessarily focused on advertising. The Adrants Buttons section contain graphics you can use if you would like to link to Adrants from your site.


Information Under Articles

Under each article, you will see a date stamp showing when the article was published, a Permanent Link which is a URL to the specific article, a Newsletter link to subscribe to the newsletter, and a Comment Here link to enter your comments about the article.

Please feel free to offer any comments or suggestions via the Comment here link below or the Contact link at the top of the page.
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by Steve Hall    Jul-28-03    




Phone Cables: The Next Greatest Marketing Promotion

Evan Williams of Blogger is very frustrated with the proliferation of phone cables. They come with everything you buy; phone, computer, modem, powerstrip, etc. And everyone has tons of them. He suggests, "Someone should do something creative with them, like the world's biggest phone cable ball, or 'bring a phone cable, get in free!'"
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by Steve Hall    Jul-28-03    




The Ad That Never Was

As much as this looks like one, this is not an ad. But it sure would make a good one.

Update: I thought this looked familiar. Thanks to TTR2 in the comment section, this actually was an ad. It was an outdoor board for Queercompany.com, a British web site. See the ad here.
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by Steve Hall    Jul-28-03    




Justin Timberlake to Sign With McDonald's

If Britney Spears and Justin Timberlake were still together, we could refer to them as a marketers dream come true. But, alas, they are going it alone. Britney's done her fair share of promotional gigs and now it's Justin's turn.

Timberlake will become part of McDonald's 'I'm Lovin' It' campaign when it breaks again after Labor day. There may be tie ins with Timberlake's 'Justified' tour and he may also provide vocals or the campaign's jingle.
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by Steve Hall    Jul-28-03    




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The New New York Times

From The Onion
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by Steve Hall    Jul-28-03    




Will Wait....For Sex.

Last Week's Ad Age TV Commercial of the Week was full of sex-sells spots. In an interesting juxtaposition to that, this week we have an anti-sex PSA from the Campaign for Our Children in which hundreds of kids chant "We will wait". True to form, though, there's an ad about panties this week from Hanes. Also, Mary J Blige for Reebok, a guy in drag for Ameritrade, SpongeBob for Mitsubishi, and a bull riding dude for Levi's.
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by Steve Hall    Jul-28-03    




Chevy Chase in Two Really Bad Cola Turka Ads

Chevy Chase stars in two new commercials for Cola Turka, a Turkish cola. The spots were filmed in New York and aired in Turkey. Apparently, the Turks really like Chevy. It doesn't make the spots any better though.
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by Steve Hall    Jul-28-03    




Trendsetting is Dead

With the growth of collaboration online, the death of the trendsetting profession may be near. With search engines tracking popular searches and weblogs giving everyone a voice, it's not too hard to figure out what's in and what's out.

All of this may be the demise of cool. A big ingredient to something being cool is its under the radar factor. Once everyone knows about it, it's not cool anymore and the length of time between cool and uncool is fast decreasing. Very soon we will reach the point where nothing (and everything) will be cool (or not) at the same time.
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by Steve Hall    Jul-28-03    










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