Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2003/07/bad-beer-campaigns-and-losing-line-extens.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2003/07/bad-beer-campaigns-and-losing-line-extens.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2003/07/bad-beer-campaigns-and-losing-line-extens.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2003/07/bad-beer-campaigns-and-losing-line-extens.php on line 12

Bad Beer Campaigns and Losing Line Extensions

Ad Age's Al Ries vents about Miller's failure with the Catfight approach to marketing the brand. Al thinks the "Miller Time" slogan has legs but only if properly executed. He also thinks, and I agree, that line extensions do more harm than good.
--------

Written by Steve Hall    Comments (0)     Jul- 7-03  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2003/07/bad-beer-campaigns-and-losing-line-extens.php on line 86

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2003/07/bad-beer-campaigns-and-losing-line-extens.php on line 86

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2003/07/bad-beer-campaigns-and-losing-line-extens.php on line 91

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2003/07/bad-beer-campaigns-and-losing-line-extens.php on line 91

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2003/07/bad-beer-campaigns-and-losing-line-extens.php on line 113

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2003/07/bad-beer-campaigns-and-losing-line-extens.php on line 113

Comments

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2003/07/bad-beer-campaigns-and-losing-line-extens.php on line 280

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2003/07/bad-beer-campaigns-and-losing-line-extens.php on line 280

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2003/07/bad-beer-campaigns-and-losing-line-extens.php on line 281

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2003/07/bad-beer-campaigns-and-losing-line-extens.php on line 281