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Phone Cables: The Next Greatest Marketing Promotion

Evan Williams of Blogger is very frustrated with the proliferation of phone cables. They come with everything you buy; phone, computer, modem, powerstrip, etc. And everyone has tons of them. He suggests, "Someone should do something creative with them, like the world's biggest phone cable ball, or 'bring a phone cable, get in free!'"
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by Steve Hall    Jul-28-03    




The Ad That Never Was

As much as this looks like one, this is not an ad. But it sure would make a good one.

Update: I thought this looked familiar. Thanks to TTR2 in the comment section, this actually was an ad. It was an outdoor board for Queercompany.com, a British web site. See the ad here.
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by Steve Hall    Jul-28-03    




Justin Timberlake to Sign With McDonald's

If Britney Spears and Justin Timberlake were still together, we could refer to them as a marketers dream come true. But, alas, they are going it alone. Britney's done her fair share of promotional gigs and now it's Justin's turn.

Timberlake will become part of McDonald's 'I'm Lovin' It' campaign when it breaks again after Labor day. There may be tie ins with Timberlake's 'Justified' tour and he may also provide vocals or the campaign's jingle.
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by Steve Hall    Jul-28-03    




The New New York Times

From The Onion
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by Steve Hall    Jul-28-03    




Will Wait....For Sex.

Last Week's Ad Age TV Commercial of the Week was full of sex-sells spots. In an interesting juxtaposition to that, this week we have an anti-sex PSA from the Campaign for Our Children in which hundreds of kids chant "We will wait". True to form, though, there's an ad about panties this week from Hanes. Also, Mary J Blige for Reebok, a guy in drag for Ameritrade, SpongeBob for Mitsubishi, and a bull riding dude for Levi's.
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by Steve Hall    Jul-28-03    




Chevy Chase in Two Really Bad Cola Turka Ads

Chevy Chase stars in two new commercials for Cola Turka, a Turkish cola. The spots were filmed in New York and aired in Turkey. Apparently, the Turks really like Chevy. It doesn't make the spots any better though.
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by Steve Hall    Jul-28-03    




Trendsetting is Dead

With the growth of collaboration online, the death of the trendsetting profession may be near. With search engines tracking popular searches and weblogs giving everyone a voice, it's not too hard to figure out what's in and what's out.

All of this may be the demise of cool. A big ingredient to something being cool is its under the radar factor. Once everyone knows about it, it's not cool anymore and the length of time between cool and uncool is fast decreasing. Very soon we will reach the point where nothing (and everything) will be cool (or not) at the same time.
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by Steve Hall    Jul-28-03    




Lingerie Ads: Not Always For Men

Here's a lingerie commercial men will like. But, it's not a commercial for men. It's a commercial for that certain percentage of women who prefer to get their pleasure from other women. Interesting.
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by Steve Hall    Jul-25-03    




Despite Anti-Americanism, U.S. Brands Still Strong

As the rest of the world chides us for our worldwide aggressiveness and arrogance, Business Week and Interbrand report that American brands are still well respected worldwide.
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by Steve Hall    Jul-25-03    




Dallas Cheerleader Babe PETA Billboard Banned

An anti-rodeo billboard featuring a scantily clad ex-Dallas Cowboys cheerleader has been declared too hot for general audiences here.

The advertisement shows a sultry-looking Bonnie-Jill Laflin, who also appeared on the TV series Baywatch, wearing nothing but very short shorts - partially unzipped - and cowboy boots while lying down in hay. Her right arm covers her breasts as she holds a white cowboy hat.

The billboard's caption reads "Nobody likes an eight-second ride" - a double entendre playing off the eight seconds rodeo competitors need to stay on their bucking animals to score points."

Outdoor company Lamar said, "The way she was dressed was the biggest reason (we turned it down)"

This is one thing I actually wish PETA was able to do!


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by Steve Hall    Jul-24-03    




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Stanton Optical


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