Britney Spears will appear at the New York Jets training camp at Hofstra University as part of her promotional duties for NFL Kickoff Weekend. It's unknown exactly what her sponsorship involvement will be at this point but what is known is she will not perfom during halftime.
Unlike the totally fake WB story below, Awesome Creek, this one is true. Pepsi has partnered with the WB to produce 'Pepsi Smash' a musical countdown show similar to American Bandstand. Pepsi's logo will be subtlely visible within the show. Thirty second spots will be sold normally to other advertisers.
Here's a silly little commercial for a London barber shop illustrating the closeness of their shaves and the potential dangers of having such a close shave when spending time with a woman.
This week's roundup of ad campaigns from Amy Corr's Mediapost Out to Launch
column includes a campaign for the new Rugrats movie, a combined marketing effort between the Army and the National Hot Rod Association, a first ever campaign for Oberweis Dairy, and online brokerage Scottrade.
American Idol winner, Kelly Clarkson, will appear in new ads breaking this Fall for Candies, the footwear and apparel fashion company .
"I'm really excited to be a Candie's girl,� said Clarkson. "Candie�s ads are totally different from everybody else's. You never know what they are going to do next. They like to shake things up, and do things differently."
The print effort, via Candie's in-house agency, will break this fall in fashion, entertainment, and lifestyle magazines. Spend was not revealed. Candie's spokeswomen have included Destiny's Child, Ashanti and Kelly Osbourne.
Following the cancellation of Dawson's Creek, the WB has just announced a spin off to the long running series. The new series, Awesome Creek, will drop the male stars of the former series and focus exclusively on the females, Katie Holmes and Michelle Williams, as they explore a new and different kind of relationship.
With the saturation of the reality series format, the WB will take the lead in developing shows that further stretch the limits of broadcast television.
The series is set to debut in October.
Holmes and Williams were unavailable for comment.
The WB is talking a bold step here by going against the status quo of television. The new series, which is not shy about either nudity or lesbian related subject matter is sure to raise heated debate. With Sex in the City in its last season, maybe it's time for Sex in the Creek.
From a reader on Cadillac's product placement in Bad Boys II
Cadillac's been fiercely trying to regain their cool image and they just scored a particularly impressive coup in this attempt. Already beautifully highlighted in the Matrix Reloaded, the CTS makes its mark on Bad Boys 2 as well. The movie has a scene where Will Smith interrupts a car sales man about to take a client on a test drive of the Cadillac CTS. The client turns out to be Dan Marino (football player for the Miami Dolphins I believe). Will Smith promises to test the car thoroughly for him. He then takes off on a highway chase. As he puts the car through rigorous testing, he delivers his opinion to Martin Lawrence, "Dan Marino should definitely buy this car. Not this one but a model like this. He can't have this one though because I'm going to fuck this one up." Those might not be his exact words but they're a pretty close approximation. I doff my hat to whoever was responsible for this.
Product placements are common place but this is a perfect example of how we will begin to see branded products become key players within content.
Recently, it seems the ad industry has gone all puritanical after the Miller Lite Catfight spots and successive imitators ended their runs. But, the industry being what it is, that little hiatus didn't last very long. In this week's Ad Age TV Spots of the Week, the sex and boobs are back. The sex is back with Beyonce waddling her big ol booty (and damn, it's definitely a nice one) in front of a drooling gas station attendant for Pepsi. And the boobs are back with a teenager cleaning her hands in a way that intrigues her date's parents as they com ein the house. Oh, and let's not forget the grand daddy of it all. Hugh Hefner and a couple of bunnies tell skater dude to get out of the pool in a spot for the X Games.
And the other spots this week? I never got to them. Too busy with Beyonce. You let me know how they are.
Bob Garfield calls the Annika Sorenstam KFC television commercial the "latest egregious example of a clueless marketer chasing transitory celebrity without any thought whatsoever to relevance, of which Sorenstam's casting reflects almost none."
He doesn't stop there hoping KFC will see the light and position itself properly as "the perfect bucket of death-on-a-wishbone for a luscious, cardiovascularly incorrect food orgy"
Now that's my kind of ad review!