Movieline Magazine Goes Lifestyle

Movieline Magazine has shifted gears. It's less about movies and more about the Hollywood lifestyle. It's now called Movieline's Hollywood Life.

"The name Hollywood Life makes the magazine so appropriate for so many [ad] categories," says MHL group publisher Audrey Arnold. "When we call on senior media directors, they say, 'I can clearly see the positioning of this book. There's nothing like it out there.' We're bigger than the other upscale books like Gotham and we're audited. We're an established player reaching the right people. And it's an affordable buy."
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