Outside Magazine Launches OutsideLife
Outside Magazine has partnered with The Away Network to create OutsideLife, a web site to help outdoor lovers shop stores, find gear, and book trips. Those members who make a purchase on the site or at a physical store generates a donation to a charity of the member's choice. It's all done through on-site registration including using members credit card number to track members purchases. Every time a member purchases, a percentage of that purchase goes to the selected charity.