PETA Employee Supports Brand by Changing Name to GoVeg.com
Karin Robertson has taken branding to the extreme. The PETA (People for the Ethical Treatment of Animals) employee has legally changed her name to GoVeg.com, one of PETA's web site addresses. Robertson claims she didn't do it necessarily to promote PETA but to trigger people into discussing animal rights and vegitarianism when showing people her liscense, credit card, and other personal identidy cards.
Say what you will about PETA's cause but this is a wonderful, if not a bit freaky, expression of branding and one's belief in the brand.