The New Napster Viral Thing

As found by my partner, Rick Bruner, over at Up2Speed, here is what is destined to be next must-follow viral event. Napster, now owned by Roxio, is relaunching and their advertising effort will be handled by Venebles, Bell & Parnters.

"We're thrilled to be involved with the re-launch of one of the social icons of our generation," said Bob Molineaux, president of Venables, Bell & Partners. "Napster is a powerful and electrifying brand, and we are very excited to put our creative forces behind it."

This could be cool.
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