Treadheads: Marketing on Your Head

In a guerilla marketing tactic similar to Forhead Advertising, Dunlop Tires has hired 6 people, whose heads are shaved like a tire pattern, to roam the city of Boston, excude coolness, and hand out Dunlop litrature. The Boston promotion, executed by Street Attack, is a test for future rollout into other markets.
--------

by Steve Hall    Jul-14-03   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments









Featured FREE Resource: