Trends to Watch

From the ever vigilant trend-watcher, Trendwatching.com, there are some newly coined trends to discuss. The first, Digital Embrace, is the counterculture reaction to Digital Denial, a term coined by Forrester to describe the movie and music industries denial of the digital revolution. Again, it's the consumer who will be in the driver's seat. Not big corporation trying to protect their anachronistic business models.

Other intriguing trends to watch are Transumerism, catering to the traveling consumer; Online Oxygen, the need for constant connectivity to survive; and Pulse Publications, another term for the ever growing world of weblogs and their ability to cover every possible angle of every possible topic out there at all possible moments in time.

Check out TrendWatching.
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by Steve Hall    Jul-15-03   Click to Comment   
  

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