TV Guide Launches Racy New Strategy to Stem Circulation Losses

With TV Guide losing readers faster than Britney can take her clothes off for Elle, the magazine has undertaken a new editorial direction. Following the successful lad magazine trend, TV Guide will move towards racier covers and content in an effort to stem losses in circulation.

The first of the new issues will feature Party of Five star Jennifer Love Hewitt in a skin tight leopard skin mini-dress seemingly unable to cover or support her very large and heavy looking cleavage. Inside will be a feature article on her upcoming talk show in which she will supposedly reveal even more of her bulging and weighty curvaceousness.

This is certainly a dramatic move for the usually staid and conservative magazine. Large and pendulous curvature may not have worked for Miller Lite but perhaps it might for TV Guide. It will no doubt increase newsstand sales.

Who will be worthy of future covers? Jessica Simpson and Nikki Cox are certainly qualified.

Perhaps this risky change will pay off and give TV Guide the lift it needs. If it doesn't then the magazine is destined to continue down it's flacid path of impotency. Click the image to view an even bigger version of Love Hewitt's enormous assets. (J)
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by Steve Hall    Aug-12-03    




Disaster Specialist Claims Volkswagen Touareg Ad Reckless

Jane Yount, disaster response coordinator for the Church of the Brethren and president of the Maryland's Voluntary Organizations Active in Disaster calls the VW Touareg ad called "Stream" showing the vehicle effortlessly driving through 22 inches of water "reckless".

"I fear that decades of disaster safety education have been jeopardized, thanks to one hair-brained commercial on national television," said Yount. "The cardinal rule of flood safety is, never attempt to drive through a flooded road. I thought, 'Oh my goodness, people are going to see that and think they can drive through deep water."

I just can't believe there are so many people out there from so many ridiculous "cause" groups that can't take a joke, see humor, or realize people are not as stupid as they make them out to be. Of course people know you shouldn't drive through a lot of water. People are also intelligent enough to see the comedy in the ad. It's time for this idiotic, overprotective hand-holding to end and for all these "cause" groups to let us get on with our lives.
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by Steve Hall    Aug-12-03    




Former Spice Girl Victoria Beckham Featured in Rocawear Ad Campaign

Formerly known as Posh Spice, Victoria Beckham, wife of soccer legend David Beckham is featured in a new ad campaign for Rocawear, the clothing label owned by Beyonc� Knowles's rapper boyfriend Jay-Z.

Along with this ad campaign, Beckham is raising her level of awareness in the States with a talk show tour in support of her upcoming hip-hop album produced by Damon Dash of Roc-A-Fella records.
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by Steve Hall    Aug-12-03    




Reebok Uses California Govenor's Race as Marketing Ploy

Lester Spreight, the actor who plays Terry Tate in Reebok's television commercials has entered the now comical California Governors race. Reebok on behalf of Spreight filed official documents. In support of the candidate, Reebok has created a promotional web site along with the tagline, "Save our state - vote Terry Tate."

This is a brilliant, if not sleazy, marketing ploy by Reebok. The race has turned into a farce but is receiving national coverage providing Reebok with a vast amount of free publicity.
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by Steve Hall    Aug-12-03    




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