Maxim Magazine Wins Flesh to Literary Ratio Analysis

Here is the kind of analysis media planners really need. Who cares about "pink sheets", BPA statements, Simmons and MRI runs, readership studies and all that other crap. When planning to reach men, all that really matter is the flesh to word ration. The Salt Lake Tribune has provided just that and Maxim wins as the fleshiest of them all.

There's also an analysis of the magazines slogans and suggested slogans if the magazines promoted themselves for what they are truly about. For example, Maxim's slogan is "The Best Thing to Happen to Men Since Women". The suggested "honest" slogan is "Just Enough Clothing So Your Girlfriend Lets You Subscribe"

Armed with this kind of information, media buyers can put together a killer magazine buy designed to do just what the client wants: put the reader in such a state of drool that they will hopefully drool all over the client's ad as well.
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by Steve Hall    Aug-13-03    




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by Steve Hall    Aug-13-03    




New Smoking Gun TV Show Not So Good

According to an advance review, the Smoking Gun television show, debuting next Wednesday at 8 p.m. ET on Court TV, lacks the dirt and gossip that made the website so interesting.
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by Steve Hall    Aug-13-03    




Radio Promotion to Capitalize on Failure of 'Gigli'

WBCN, a Boston radio station is offering "I Survived Gigli" t-shirts to moviegoers who sit through the entire film at its final showing at a Boston theater this Thursday, according to Reuters.

Since 'Gigli' sucked so bad, it will be removed from U.S. movie theaters after the contractual two week run because of dismal ticket sales. In its second week, 'Gigli' dropped a record-breaking 82% at the box office.

Those who show up can enter a "J Lo Butt Contest" and the contestant with the most bodacious booty will win an X-Box.
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by Steve Hall    Aug-13-03    




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Advertising When Culture Was Not Politically Correct

Here's an ad for those who think the political correctness move has gone too far. OK, so maybe smoking and drinking really isn't good for pregnancy but you get the idea. Click image to view full size.
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by Steve Hall    Aug-13-03    




Advertisers Wary of Edgy Programming

For all their bravado about being cutting edge, most advertisers shy away from edgy or racy television programming. This Fall, three shows will put the sensitivities of advertisers to the test. NBC's Coupling, Fox's Skin and ABC's It's All Relative will all push the boundaries of what is acceptable on non-pay cable channels.

As broadcasters recognize the demise of the Reality genre, the next fad just might be shows that try to emulate cable shows such as Six Feet Under and Sex in the City albeit with the conservative network censorship in place. It's too bad the censors have to concentrate on language rather than quality though. If that were the case, TV would be a much better place.
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by Steve Hall    Aug-13-03    










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