In the increasingly difficult task of gaining attention from consumers, advertisers continue to break ground with new tactics. Adidas has added a tactic to advertiser's arsenals by hanging people from billboards.
TBWA Japan came up with the idea to hang two soccer players from a billboard in Tokyo with a soccer filed backdrop and have the two play a soccer match for ten minutes at a time. Naturally, the stunt is a success having stropped sidewalk traffic in its track. A similar effort is being undertaken in Osaka.
With extreme clutter and the average Tokyo commute of 70 minutes, breakthrough tactics such as this make perfect sense. It's only a matter of time now before some beer company dangles some babes in bikinis to have a cat fight.