Aguilera Takes Spears' Spot in Skechers Campaign

New Skechers Babe

After a fallout with Britney Spears, Skechers has signed an eighteen month marketing deal with Christina Aquilera to appear in an ad campaign for the footwear company. The campaign will kick off in teen and pop culture magazines and in store signage beginning October.

Last year, Britney Spears sued Skechers for improperly using her image in a campaign for the company's line of roller skates, 4 Wheelers, rather than Spear's own branded 4Wheelers.

Aguilera is also in a marketing deal with Versace having just appeared in Vanity Fair, among others, as a kick off to a new campaign for the designer.

by Steve Hall    Aug-28-03   Click to Comment   
  

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