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Furniture Advertiser Creates Campaign Without Furniture

As Infinity did several years back in an ad campaign that did not show the car, R.O.O.M., a furniture manufacturer in Norway, Denmark and Sweden has launched a campaign that does not show the furniture.

While this is an interesting approach there is a good reason why Infinity bailed out on that early campaign. People need to see what they are buying. Furniture is a very personal and stylistically involved buying decision. This is a risky move for R.O.O.M. Sales will likely plunge. Or perhaps there will be an uptick in the travel industry.

The campaign was created by Stockholm-based ad agency, SWE and originally reported on Ad-Rag.

Written by Steve Hall    Comments (0)     Aug-27-03  

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