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Olsen Twins Grace Cover of Rolling Stone

When I first saw this picture, cover shot for the September 4 issue of Rolling Stone, I reacted like a highschool kid who hadn't had sex in a year. Right in front of my computer, I said, "Oh My God! Can they get any hotter?" Can you blame me? Look at these two babes! They are simply the hottest media stars out there right now. I think what's so hot about Mary-Kate and Ashley is their supposed innocence. They haven't gone down the Britney/Christina road of pop trash. They have remained above it all and are reportedly worth $150 million each.

They have a new film coming out called New York Minute. I'm going to see it. I don't care if people look at me and say, "Dude, aren't you a little old for this movie?" Well, no guy of any age is too old to check these chicks out. And no, I'm not that old anyway.

Mary-Kate puts the desire of us all to see them this way:

"We have to take into consideration the people who want to watch us," says Mary-Kate. "And we're still going to keep those little kids happy."

And you know what? They are going to be able to do it. Strange as it is, they will continue to appeal to kids, sex-starved teenager, and 40 year old dudes like me. There, now you know how old I am and you can call me a pervert!

Sorry, I can't help myself. See more and read more here.

by Steve Hall    Aug-14-03    
Topic: Celebrity



Ad Promotes Vibrating Phone Feature

Back in 1998, when vibrating cell phones were a new thing, there was a very interesting commercial done in Portugal that really demonstrated what the vibrating feature was all about...and, what it would do to certain supple body parts.

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by Steve Hall    Aug-14-03    




New Magazine Targets the Tall

Life can be tough being tall. That's what Everard Strong had in mind when he launched 'TallMagazine'. "I kept thinking that someone else was going to do this, but no one has," he says.

Tall Magazine has debuted and will cover height related issues such as how to find clothes that fit, office chairs that are comfortable and what to do about those tiny airline seats.

Strong plans to launch another test issue in October and is considering launching separate titles for Men, Women and Teens.
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by Steve Hall    Aug-14-03    




GQ Magazine Gets Make Over for September Issue

Following Art Cooper's reign as editor and unfortunate death in June, new Editor Jim Nelson has put his mark on GQ magazine. The September issue will debut a new design and editorial direction that will feature shorter more pop culture related articles. This "Maxim-ization" trend in men's magazines has finally caught up to the daddy of them all.

"I'm trying to make the magazine respond to culture better and more quickly," says Nelson. "GQ has always been a thoughtful magazine built on journalism and fashion, but it often had a timeless quality to it: you'd pick up an issue and not really know what month you were in."

Don't look for babes wearing barely there bikinis but the magazine will certainly shift away from its staid image of years past.
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by Steve Hall    Aug-14-03    




Trash Can Advertising


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by Steve Hall    Aug-14-03    




Devo Lends 'Whip It' Hit to P & G' Swiffer

Eventually all great bands go commercial. It just took Devo 20 years to do it. Devo has altered their 1980 'Whip It' hit for use in a new television commercial for P & G's Swiffer floor mop. In the spot, the lyrics are altered from "whip it" to "Swiff it" and feature a mom swiffing the floor while robotically dancing to the Devo hit. Goth'd out teenagers look on and wonder, "I hope it's not genetic".
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by Steve Hall    Aug-14-03    




Maxim Magazine Wins Flesh to Literary Ratio Analysis

Here is the kind of analysis media planners really need. Who cares about "pink sheets", BPA statements, Simmons and MRI runs, readership studies and all that other crap. When planning to reach men, all that really matter is the flesh to word ration. The Salt Lake Tribune has provided just that and Maxim wins as the fleshiest of them all.

There's also an analysis of the magazines slogans and suggested slogans if the magazines promoted themselves for what they are truly about. For example, Maxim's slogan is "The Best Thing to Happen to Men Since Women". The suggested "honest" slogan is "Just Enough Clothing So Your Girlfriend Lets You Subscribe"

Armed with this kind of information, media buyers can put together a killer magazine buy designed to do just what the client wants: put the reader in such a state of drool that they will hopefully drool all over the client's ad as well.
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by Steve Hall    Aug-13-03    




Subscribe to the Adrants Newsletter

As a reminder, you can subscribe to Adrants Daily a receive an email newsletter with all of the day's news stories. You won't have to remember to visit the site. It will come to you in your Inbox. Sign of today and never miss another story!

Click here or click 'newsletter' in the navigation bar at the top of the site to subscribe
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by Steve Hall    Aug-13-03    




New Smoking Gun TV Show Not So Good

According to an advance review, the Smoking Gun television show, debuting next Wednesday at 8 p.m. ET on Court TV, lacks the dirt and gossip that made the website so interesting.
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by Steve Hall    Aug-13-03    




Radio Promotion to Capitalize on Failure of 'Gigli'

WBCN, a Boston radio station is offering "I Survived Gigli" t-shirts to moviegoers who sit through the entire film at its final showing at a Boston theater this Thursday, according to Reuters.

Since 'Gigli' sucked so bad, it will be removed from U.S. movie theaters after the contractual two week run because of dismal ticket sales. In its second week, 'Gigli' dropped a record-breaking 82% at the box office.

Those who show up can enter a "J Lo Butt Contest" and the contestant with the most bodacious booty will win an X-Box.
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by Steve Hall    Aug-13-03    




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