Monks Make Prominent Pitchmen
Right up there with the popularity of hotties and hunks in advertising are monks. Yes, those men in robes who are supposed to be perfect with nary a thought of lust figure promonently in advertising. Monks have always made appearences in ads because they can be identified with as wholesome and honest. This, of course, is used as humor in many cases as in a spot promoting AOL's instant messaging and a spot for Pepsi Blue.
The men in robes lend a good balance to the women in bikinis. Afterall, too much of anything is not a good thing.