Old Spice Launches New Ad Campaign

Old Spice will launch four new versions of the deoderant line and a corresponding ad campaign to support the launch. The compnay has hired Chicago Bears Linebaker Brian Urlacher as spokesman. Spend will be $15 million.
--------

by Steve Hall    Aug- 1-03   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: