Old Spice Launches New Ad Campaign

Old Spice will launch four new versions of the deoderant line and a corresponding ad campaign to support the launch. The compnay has hired Chicago Bears Linebaker Brian Urlacher as spokesman. Spend will be $15 million.

by Steve Hall    Aug- 1-03   Click to Comment   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.


Featured FREE Resource: