Do I Look Cool? Owls Replace Models inNew Ad Campaign
Eschewing the usual near naked models, Giorgio Armani is launching a campaign for Armani Eyewear using owls.
"The fashion industry is often guilty of taking itself too seriously," Armani said of the campaign. "It therefore seems appropriate to launch the first Safilo manufactured Giorgio Armani and Emporio Armani eyewear collections with ironic advertising campaigns, which will get noticed because they break from this tradition."
The campaign will be underscored with the tagline, "Daywear for Night Owls"
Giorgio himself will also be featured in another campaign for one of the eyeglass lines with the tagline, "Eyewear from Giorgio Armani". Gee, that's groundbreaking.
A federal judge Thursday threw out a class-action lawsuit by two Bronx teenagers claiming McDonald's used false advertising and that the chain's food made them fat and contributed to their health problems.
In his ruling, U.S. District Court Judge Robert Sweet said, "If a person knows or should know that eating copious orders of super-sized McDonald's products is unhealthy and may result in weight gain, it is not the place of the law to protect them from their own excesses."
John Zuccarini, hated cybersqutter and owner of thousands of domains names consisting of misspelled addresses of popular websites, could be off to prison. Zuccarini has been arrested under a new law making it illegal to redirect traffic to pornographic or obscene websites.
Zuccarini has a long history of shady Internet activities having been sued by Radio Shack, HP, Office Depot and Nintendo. This time, he's being dragged in for redirecting unsuspecting kids looking for the Teletubbies website to Teltubbies.com, a site that is called Hanky-Panky-College and quite pornographic in nature. Thinking further, perhaps this is just a stealth effort by PBS to fight off rumors one of the Teletubbies is gay.
Advertising has to be the only business where billions of dollars can be spent and it's OK to say, "Sorry, we really don't know how much your sales will go up after this ad campaign." That's changing.
"Chief marketing officers are under enormous pressure to demonstrate returns on investment," Bob Liodice, president-CEO of the Association of National Advertisers, told attendees at the Television Bureau of Advertising's Forecast Conference in New York. "CEOs are holding marketers accountable for the effective management of billions of dollars n marketing expenditures. There is little tolerance for soft measures, excuses and explanations."
Marketers will demand to see proof of concept for advertising programs and will not readily accept "standard" annual rate increases that have been the norm for years. While an ROI analysis is old hat for online marketers, it's a challenge for those using mostly offline media. Those offline media that wish to survive might want to begin exploring proof of concept techniques for their media.
Fueled by a $20 million budget, Doner is launching a campaign for Mazda's new RX-8 kicking off during Sunday's ESPN Sunday night football. The campaign will include :15's and :30's and highlight the car's rotary engine.
The spots tie into the inexplicable love men have for their cars showing a man hugging his car in the garage.
"We wanted to tap into the key consumer insight that guys love their cars," said Tim Blett, president of Doner in Newport Beach, "though they don't want to show it, except in private."