Beer Babes to Disappear in Brazil

Beer Babes Gone?

This would never happen in America but a spokesman for Brazil's independent advertising industry regulator Conar said on Tuesday new guidelines which require that ads for alcoholic drinks should "avoid the use of eroticism" will come into force within three months.

The new restrictions listed on the Internet site of Brazil's National Council for Advertising Self-Regulation, or Conar, also say beer and wine ads run between 6 am and 9:30 pm should also avoid any symbols that might be attractive to youngsters, such as cartoon characters.

Please Stay

Adverts for alcoholic drinks should also only feature people, "who are and seem older than 25 years of age," a move which could prove to be a blow to young models whose careers are frequently launched by an appearance in a bikini to launch one of the nation's brews.

The world's fifth-largest brewer Companhia de Bebidas das Americas, better known as AmBev, and rival Kaiser, which is owned by Canada's Molson Inc, routinely bombard Brazilians with ads featuring scantily-clad women and quirky cartoon mascots to promote their beers. I thought Brazil was the place where nudity and pride of the body was part of the culture. Is the whole world going PC?

Both brewers declined comment on the new ad guidelines.

by Steve Hall    Sep-18-03    




Writer Goes Crazy, Tattoos Book on 2,301 People

Don't Read My Book

Author Shelly Jackson has a new way to publish a book. She will ask that 2,301 people step forward and have one word each of the 2,301 word story tattooed somewhere on their body. Now that's innovative but she has also placed some restriction on the participants insuring this story will never actually get read.

Jackson will never release the book in print and if pictures are taken of those who have been tattooed, they must make sure the tattoos are not visible. What the fuck? Oh sure, it's art, you say. Come on. Seems pointless if no one will ever be able to see the work and appreciate it.

by Steve Hall    Sep-18-03    




Bike Maker Commercial Uses Cheeky Bike Rack

For an Australian bike maker, illustrating a unique replacement of a bike rack can be one cheeky event. Click image to view.

by Steve Hall    Sep-18-03    




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