Ad Age Profiles Top Ad Industry Media Professionals

This years report includes 22 profiles of media stars in its annual report. The report measures the number of times a media professional is mentioned in editorial articles. It's an interesting metric since the number of press mentions really has nothing to do with the ability to craft a great media program but rather the ability to shout the loudest and hound the press most effectively. Top spot this year goes to Wendy's Michelle Fedurek.

Written by Steve Hall    Comments (0)     Sep-29-03