Correcting an idiotic move, AOL Time Warner will remove AOL from its name becoming again, Time Warner. America Online has been a drain both financially and from a brand perspective for the publishing giant and removing the Taint of AOL, if only in name, should help.
The board is expected to approve the name change at its meeting tomorrow in New York City. Richard Parsons, chairman and CEO, has been a proponent of dropping the AOL namesake and upon approval will move quickly to implement it. The company logo will change as will its stock ticker reverting to the old Time Warner symbol, TWX.
