blackSpot Sneaker Takes on Nike in New Viral Ad Campaign
With the tagline, "Rethink the Cool", Adbusters plans to use billboards , TV ads and a viral blackSpot campaign calling for millions of black spot stickers to be placed all over the country.
Adbusters has even put out a "marketing plan" and sales projections comparing blackSpot to Reebok, Adidas, Nike and New Balance over the next three years. According to their website, they already have 499 pre-orders for the shoes. This just stinks of a joke but if it is real and it works, it will be quite cool.