Brown & Williamson Redesign Filtered Pall Mall Cancer Stick Brand

Filtered Pall Mall, one of the fastest growing cigarette brands in the last decade, is enhancing its advertising with a new design, font and brand identifier.

According to Bruce Coley, brand director for Pall Mall at Brown & Williamson Tobacco Corporation, research shows that the new look conveys an upscale image for the brand, aligning the brand's advertising with the premium tobacco product.

"The improved advertising is an evolutionary step for Filtered PALL MALL," he said. "The new brand identifier and advertising complements the high- quality product and premium perception the brand has among consumers."

Launched in 2001, Filtered PALL MALL quickly grew to be one of the most successful brand launches by any of the major U.S. tobacco manufacturers in the last 10 years. Filtered PALL MALL provides adult smokers with the premium attributes of a smoother, slower burning cigarette that lasts longer than other major cigarette brands without the premium price.

Smokers can now feel even better about dying from cancer.

by Steve Hall    Sep-12-03   Click to Comment   
  

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