Doner Kicks Off Campaign For Mazda RX-8
Fueled by a $20 million budget, Doner is launching a campaign for Mazda's new RX-8 kicking off during Sunday's ESPN Sunday night football. The campaign will include :15's and :30's and highlight the car's rotary engine.
The spots tie into the inexplicable love men have for their cars showing a man hugging his car in the garage.
"We wanted to tap into the key consumer insight that guys love their cars," said Tim Blett, president of Doner in Newport Beach, "though they don't want to show it, except in private."