KFC's new ad campaign from Interpublic Group of Cos.' Foote, Cone & Belding, Chicago pits its fried chicken against Burger King's Whopper claiming its fried chicken has "only" 19 grams of fat and 380 calories. That's just one piece. Eat a bucket of the stuff and you'll be working those calories off for days.
The public isn't stupid and knows that fried chicken isn't a low calorie food. Trying to convince the public of this just makes KFC look stupid.
Asking if you if you are "sick of the propaganda being beamed at you from the current administration's media mavens" MoveOn.org, a political advocacy group, is asking people to submit a :30 tTVcommercial about the President which will be judged by a panel including Michael Moore, Donna Brazile, Jack Black, Janeane Garofalo, and Gus Van Sant.
The winning entrant's commercial will air during the week of Bush's State of the Union address. Via BuzzMachine.
Mommy, Why Can't I Think Anymore?
Following a similar Knowledge Networks/SRI study, a Kaiser Foundation study, "Zero to Six: Electronic Media in the Lives of Infants, Toddlers and Preschoolers," indicates one quarter of kids under two have TVs in their rooms and two thirds use one form of screen media (computer, DVD, television) on any given day. Kids two to six consume an average of two hours per day of screen media, which is three times more than they spend reading or being read to. Now, those in the online marketing world can gleefully jump for joy over these studies, but there is concern from the American Academy of Pediatrics that too much screen media does not allow kids brains to develop properly.
Harvard researcher Michael Rich says, "They [kids] should be spending time with siblings, with parents, with mud. They should not be spending time with the television."
The fact remains that media consumption habits are changing, and so shall marketing strategies to meet these changes.
While highly memorable and entertaining, Miller Brewing has come to the conclusion much to the chagrin of Adrants, that hot babes with big breasts in bikinis don't sell beer. On November 3, Miller will launch an new ad campaign focusing on how a man asserts himself as an individual though his daily choices. The new tagline is "Miller. Good Call."
It's a sad day in the beer commercial world but perhaps a more profitable one.
Next Week, upstart music channel 'fuse' will launch a new print ad campaign featuring tv evangelist Tammy Faye, hair-challenged Sy Sperling, tv psychic Miss Cleo and old time porn star Robin Byrd.
Fuse, formerly known as Much Music, previously used Sally Struthers as spokesperson for the networks launch campaign earlier this year. This new campaign continues to position the network as a music only network separating it from MTV but placing it squarely in competition with MTV's M2.
There are three other ads in the campaign which you can view here, here and here.