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Ad Campaign Uses Marijuana to Promote Cell Phone Service

Sonet's "new bouquet" cell plan

Non-standard (not GSM) Russian cell phone company Sonet is promoting its services using a billboard campaign that prominently features marijuana. Intended as humor, the 50 board campaign asks consumers to sample Sonet's "new bouquet". Sonet Commercial Director Anastasia Markovich says the campaign does not promote drugs and is intended for those "who have a sense of humor, whose thinking doesn't fit the status quo and who have a vivid imagination."

The company has plans to extend the campaign to the Internet as well as weed-themed television programming. Thanks to Adrants reader Njee for the tip on this.

Written by Steve Hall    Comments (0)     Oct-14-03  

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