Financial Times Promotes Self, Creates World's Largest Newspaper

To promote itself, the Financial Times is in the process of adorning Hong Kong's newest and tallest skyscraper, Two International Finance Center, with a 60,000 square foot wrap. The wrap will cover the north and east side of the 88-story tower and contain paid ads. Mediaedge:cia created the concept.

by Steve Hall    Oct-20-03   Click to Comment   
  

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