MediaPost's Theory on Bob Brennan's Exit From Leo Burnett
In today's MediaPost Real Media Riffs, the theory is put forth that Bon Brennan may have left his management post at Leo Burnett to return to his media roots. Perhaps after appropriate non-compete periods, Brennan will return as a force in the media world. I don't doubt it. I worked for him as a Starcom media director for two seconds during Leo Burnett's acquisition of technology focused TFA during the dot com hey day.
He's a smart, forward thinking guy whom some people say can be somewhat intimidating. I saw none of that intimidating personality as Bob welcomed my outsiderish self into the Starcom media director family making sure I was aware of Chicago happenings while stationed in Boston. Along with Jack Klues, Bob built Starcom into the media force it is today. There's no reason why this man could not do the same thing again. I wish him well.