Miller Brewing Ends Beer Babe Era

While highly memorable and entertaining, Miller Brewing has come to the conclusion much to the chagrin of Adrants, that hot babes with big breasts in bikinis don't sell beer. On November 3, Miller will launch an new ad campaign focusing on how a man asserts himself as an individual though his daily choices. The new tagline is "Miller. Good Call."

It's a sad day in the beer commercial world but perhaps a more profitable one.

by Steve Hall    Oct-29-03   Comments (0)