Quickbrew Offers 'Write Your Own' Gossip Magazine
If you can't get enough gossip or don't like what you read in the rags then Quickbrew is for you. With Quickbrew's Dirt Magazine, you can choose from a menu of "dirt" to dish up your own personalized rendition of BenLo-like article.
Not surprisingly, this comes from Britain where viral advertising is an art form. The company behind this is Tetly Tea.