Triumph International, a Swiss-based underwear maker, has developed a bra which it claims helps women quit smoking with embedded perfume capsules that react with cigarette smoke making it unpleasant smelling. The capsules contain lavender which has a sedative property as well as jasmine which alters the taste of cigarettes. The bra is also treated with liquid titanium to break down cigarette smoke.
The bra was presented at a trade show in Tokyo but Triumph has not yet decided if it will actually produce the bra. One wonders when Triumph will develop a bra to either attract men or repel them depending on the woman's mood.
Triumph is know for it's "bravertising"