The Adspyre Crew Kicks Back at the Adbumb Party
Adrants is now officially infamous having been mentioned in an article by Adspyre's Tia Fix in this week's Adbumb newsletter. Reporting on the AD:Tech trade show, I wrote a little story, called Adbumb Booth Babes Beg For Attendance, commenting on the attention-getting AdBumb women promoting their business and handing out invites to their AD:Tech after-party. Tia didn't like my wording of the headline all that much asking, "What does begging for attendance mean? Is this a pun? Begging? Were we really begging? How does setting up a booth and a table and handing out literature set ourselves apart from all the other exhibitors." Fair enough. Every exhibitor, in order to set themselves apart from others, needs to attract attention in one way or another and Adbumb did a great job of that.
Reacting further to my article, Tia added, "The point being that sexually lewd content, or suggestive titles, have always caught the public's attention. It's a trick that's as old as the trade. I personally feel the efforts of the Adbumb/Adspyre staff went above and beyond those briefly mentioned in various blogs, and the overall marketing impact of the company and our services was phenomenal."
Yes and yes. Yes, being sexually lewd and suggestive is all about what I do when I write headlines for Adrants mostly because it's fun and I don't have an editor telling me I can't. And yes, Adbumb did achieve marketing brilliance with their presence at the show and sponsorship of the official AD:Tech Party. Not a sole in attendance could have missed the Adbumb booth.
And yes, my headline was a pun. A play on words. I can't help myself, Tia. It's too much fun. It's all good. We're all friends.
In her MediaPost Out to Launch column this week, Amy Corr reviews several new ad campaigns including an intriguing one from Remington. This campaign promotes Remington's Trim & Shape Bikini Trimmer with scratch cards handed out to commuters in New York and with ads in Cosmopolitan, Marie Claire, Jane and Fitness. The cards and ads direct consumers to a microsite offering trimming tips and a chance to win a free trimmer.
Other campaigns this week include the NFL Network which features NFL Total Access host Rich Eisen hanging with players, referees and cheerleaders; a new campaign from Expedia.com; Verizon's James Earl Jones appears in a TV campaign with oversized props to convey the sizeable features on Verizon's website; Wrangler promotes its Professional Bull Rider jeans and shirts; a trade champion from the Newspaper National Network asks advertisers to shift money from TV or magazines to newspaper; and DVC eXperiential Marketing has created a 18-city, 24-mall sampling tour for Campell's Select.
UPDATE: Bitter Bitch of The Bitch Girls digs deep into the promotion and gives her evalutation.
Playboy, desperate to reconnect with an entire generation of men it lost over the years to a new crop of men's magazines, has reportedly offered Britney Spears a seven figure deal to appear in the aging men's magazine. Neither side is either confirming or denying the report.
Right about now, Paris Hilton is jumping for joy that Michael Jackson and his child molestation scandal has bumped her sex scandal from the front pages. All the media have shifted their attention to the palefaced one. Separately, CBS has cancelled the Michael Jackson special it had scheduled for next week but secretly is banging its head against the wall knowing that, if the special did run, it would be one of CBS's most highly rated shows. Also, in light of her sex tape scandal, there are conflicting reports as to whether Paris Hilton will appear on the David Letterman show next week to promote her upcoming reality series, "The Simple Life."