Street Campaign Defaces Apple Campaign With Truth

From Adrants reader, Cherry, comes the Neistat Brothers' "Apple iPod Batteries Only Last 18 Months" street campaign. It's been recently discovered that Apple has a "dirty secret." Apparently, it's batteries last only 18 months and the only way to get them fixed is to send the iPod back to Apple who will replace the batteries at basically the cost for a new iPod. This can't be good for Apple's brand image.

In this video, the phrase, "iPods Unreplaceable Battery Lasts Only 18 Months" is seen spray painted over Apple's iPod street art campaign. We saw the story a couple of days ago but we must have been lazy and didn't cover it. Thanks to Cherry for getting us up off our asses to do our job.

by Steve Hall    Nov-26-03    




Average Joe's Tareq Kabir to Guest Star on 'Miss Match'

Andy Denhart of Reality Blurred gives the inside scoop on Average Joe's Tareq Kabir finding his resume online and digging into his background and resume which says Tareq is "[a]n enormously talented young actor with a captivating and enslaving method and a natural chameleonic ability." In addition to his past stage and film experience he's also a PhD. Those smarts apparently got him a guest gig on the December 15 episode of the ailing Alicia Silverstone drama 'Miss Match.'

by Steve Hall    Nov-26-03    




Rugby Video Ad Campaign Kicks the Pooch

In this new Australian-developed ad campaign, Electronic Arts EA Sports division has released three new television commercials promoting their EA Sports Rugby 2003 game, timed, of course, to coincide with the Rugby World Cup.

Created by EA's ad agency Magnum Opus, the trio of spots show ordinary consumers being momentarily possessed by a sudden passion for rugby, causing them to behave in decidedly odd ways, as if they were taking part in the World Cup themselves. In the first spot, a husband, bored with his wife's incessant babbling on her cell phone, looks for entertainment at the expense of his poor little dog.

The campaign is not far from the truth. Anyone who's been around any of the venues for the Rugby World Cup, swamped as they've been by rugby fanatics from all over the globe, might argue the spots are, in fact, art imitating life.

by Steve Hall    Nov-26-03    




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