Rolling Stones Give Best Buy Four Licks

Would Guster Do This?

Best Buy has an exclusive deal to launch the Rolling Stones' new "Four Licks" four-DVD boxed set in exchange for the band's acting as Best Buy pitchmen in an upcoming ad campaign. The band will appear in the consumer electronics retailer's TV and print ads, online advertising, Sunday circulars and in-store advertising. The campaign will also include an entertainment showcase spot on TiVo and a Times Square Jumbotron.

The generation that followed the Rolling Stones and that this sort of "sell out" would bother is far too old to care while at the same time if, say, Guster struck a similar deal with Best Buy, would the younger, media saturated generation even care?