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Street Campaign Defaces Apple Campaign With Truth

From Adrants reader, Cherry, comes the Neistat Brothers' "Apple iPod Batteries Only Last 18 Months" street campaign. It's been recently discovered that Apple has a "dirty secret." Apparently, it's batteries last only 18 months and the only way to get them fixed is to send the iPod back to Apple who will replace the batteries at basically the cost for a new iPod. This can't be good for Apple's brand image.

In this video, the phrase, "iPods Unreplaceable Battery Lasts Only 18 Months" is seen spray painted over Apple's iPod street art campaign. We saw the story a couple of days ago but we must have been lazy and didn't cover it. Thanks to Cherry for getting us up off our asses to do our job.

Written by Steve Hall    Comments (0)     Nov-26-03  

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