A billboard campaign running in Sweden for H+M has been deemed so hot that guards have been assigned to fend of sex-crazed men and feminists bent on calling the campaign sexist. The billboards feature barely dressed visuals of models Angie Everhart, Naomi Campbell and Daniella Pestova.
"We have placed guards at certain spots around the country," said Tomas Larson, head of H+M's ad agency, JCDecaux. "We hope this will deter people from damaging the (posters), and also help us to catch the people who do vandalize them."
Are the Swedish just a sex-starved nation or are these boards really that hot?
Writing in the New York Times, David Carr puts forth his idea for the next greatest take on reality television. Called "Trading Places: The Simple Life Meets Rich Girls," Carr's premise has the likes of Paris Hilton and Nicole Richie handing over their plush domiciles to rural country folk, say Betty and Miriam, while Hitlon and Richie hit the farm again in a split screen circus.
Carr elaborates, "In split scene after split scene, ironies would unfold. See Paris and Nicole fall into the hog pen while Betty and Miriam fall into the lap of unaccountable luxury. Paris and Nicole find themselves with an arm buried deep inside a cow's backside during chores, while Betty and Miriam's hands would disappear into party bags full of loot as they leave a fancy Midtown soiree."
Thanks to "Survivor" and the recent success of "The Simple Life," reality TV is on a role again. After last Summers dearth of crap, some of the current reality series such as "Fear Factor" and "Extreme Makeover" are doing well in the ratings. Coming up are new versions of "Average Joe" and a new Donald Trump show called "The Apprentice. " Also, the next "Survivor" will kick off right after the Superbowl on February 1.
Reality television is a strong draw for younger demos providing advertisers with the niche audiences they need to market their products. As mush as we enjoy trashing trash TV. Americans do love the vicarious voyerism the format provides.
Not all dot coms crashed and burned in 2000. Several are back and healthy enough to pony up $2.3 million for an ad on the Superbowl. America Online among others will have several spots during the game and HotJobs is said to be considereing a placement.
A new billboard campaign from Columbia Sportswear with the headline, "Wherever Snot Freezes, We'll Be There" is promoting the company's new ice field parka. The work was done by Portland Oregon ad agency Borders, Perrin & Norrander. The board, currently in up in 40 cities, certainly gets to the heart of the matter. Anyone who has been in frigid weather can relate to this headline making this a very effective campaign.
I Love My Boobs
This is so not news but we can't help ourselves from trawling in the celebrity depths of Britney Spears. Besides, it's been awhile since she's graced this site. She's here now because she puked. Yes, puked. Again. Following a reported puking episode a while back in New York, she reportedly puked again at a Hawaiian hot spot in Waikoloa called Sharky's. Of course, publicists deny the report and claim it was, in fact, Britney's look alike who did the hurling and apparently goes wherever Britney goes so the poor girl can take the blame for Britney's less than perfect activities.
Whatever. Thanks to Jossip for this one.