Following her short stint as model for Louis Vuitton, Jennifer Lopez is out. Apparently, her hoggish behavior during the photo shoot for the currently running ad campaign was more than the designer could take and they have decided not to renew her contract. We think it also has something to do with that BenLo thing.
Seer site Black Table took a look at 4,600 magazines and has come up with a list of four must-read magazines for 2004, four to say goodbye to and one to watch. Black Table gives kudos to Blender, Playboy (yes, Playboy), Found and Foreign Policy. Magazines to dump are Believer, Vanity Fair, Penthouse and People. The questionable one is New York which seems to be changing suitors on a daily basis. [via Jossip]
Just as soon as we think advertising has reached the final frontier of saturation, America West now offers tray table advertising. Now with you uncomfortable seat on the flight, you can now be exposed to yet another ad from yet another company you will probably never buy anything from.
America West has sold advertising, which will begin to appear December 15, on its entire fleet of 142 planes to advertisers such as Visa, Mercedes-Benz, The History Channel and Bank of America. Executives say selling ads will help keep fares low. I say take it further. Plaster the entire interior and exterior of the plane and make marketers pay for airfare as they do for television programming. For free airfare, most people would put up with it. Sadly, that will never happen. Airlines will simply keep fares the same and still allow advertising to creep onto other areas of the plane. As an advertiser, I love it. As a consumer, I hate it.
The reigning Wimbledon champion is reportedly poised to sign a $60 million contract to market Nike sportswear for the rest of her playing career, officially making her the world's most bankable female athlete.
"It�s a big deal - in fact, it�s huge," said Brandon Steiner, the chief executive of Steiner Sports marketing agency in New York. "Serena�s greatest asset is her dominance - she�s unbeatable, she�s glamorous, she�s an immense talent.
"If you�re weighing up who�s hot, who�s the biggest person in the game, it�s Serena Williams. She�s the best thing out there."
MediaWeek's Marc Berman, who writes a daily column summarizing television rating from the night before provides the facts on Paris Hilton's "The Simple Life" and his edict: a hit but not a big one.
Marc wrote today, "On Fox, week two (and episode three) of The Simple Life took the 8:30 p.m. half-hour with an 8.3/12 -- 46 percent above repeat lead-in That'70s Show (#4: 5.7/ 9). Comparably, The Simple Life was down 11 percent from last Tuesday's premiere (9.3/13 on Dec. 2). The prognosis: Paris and Nicole are a hit, but far from a massive one."
If they'd just get to the damn lip locking and skirt lifting, maybe ratings would shoot up again.