Ad Campaign Hopes to Minimize Unwelcomed Sex

A recently launched ad campaign on England urges people to keep an eye on their drinks when they are out partying during the holiday season. The campaign is in reaction to a finding that one in 12 drinks have been found to contain the drug Rohypnol which cause drowsiness and loss of memory allowing sexual predators to take advantage of helpless drugged up victims.

The campaign, continuing through Christmas and New Year, will consist of scooter advertising (mobile billboards) and additional outdoor advertising.

by Steve Hall    Dec-18-03   Click to Comment   
  

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