Distancing itself from the Celine Dion campaign disaster, Chrysler is dumping Arnell Group, creator of the campaign. The car maker will stick with its main agency, BBDO, and renegotiate its contract. Insiders say it wasn’t just the awful ad campaign but also the $1 million monthly retainer Arnell Group charged Chrysler to handle the account.
The change is not suprising since Joe Eberhardt just joined Chrysler in June as EVP of global sales and marketing. As is the norm, it’s a forgone conclusion that the Arnell Group would be dumped and the account placed in review. God forbid a new marketing director actually stay with the same agency.
